People like comedians because they’re funny. People like talk show hosts because they’re witty. People like professors because they’re smart.
Different people have different qualities that make them likable.
Similarly, customers buy from salespeople for different reasons. In other words, there’s more than one way to sell.
Your high emotional intelligence might make the customer more comfortable opening up about their true objections. Your professionalism might make them confident in your recommendation. Your contagious laugh might make them care-free and spendthrift.
It’s important to remember this especially if you work on a larger sales team. It’s easy to start comparing yourself to everyone else, especially the top performers.
Whenever you’re trying to learn from top performers, remember that whatever natural skill they have might be different than yours.
Stay true to your own natural strengths, especially as you take advice from the veterans on your sales team.
Remember, there’s more than one way to sell.